This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).
Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.
There’s currently a 7-day free trial to communicate with matches for free until 1 January.
It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.
There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.
With judgemental tick-boxes they would have filtered out the very person they are in love with now.
But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).
One 5ft 10in friend reports she saw only 400 potential men to browse when she logged in to