Like the other Hosts, he prefers designer wear with his fashion sense leaning towards a modern classic look interspersed with trendy items of clothing.He is always impeccably groomed, dressed appropriately for any occasion, and is naturally stylish and neat, though he appears rumpled and disheveled upon awakening in Kyoya's Reluctant Day Out!Kyoya Ootori, a 2nd-year student at Ouran Academy, is the cost-conscious and calculating Vice-President of the Host Club which he co-founds with his best friend, Tamaki Suoh.Despite Tamaki's position as the President, Kyoya is the true director, playing the role of a puppet-master behind the scenes, thus earning him the nickname of "The Shadow King." As the third son of the wealthy and noble Ootori family, he believes he must surpass his two elder brothers if he wishes to please his father.He is tall, thin and wears slim, rimless glasses which flash whenever he is scheming, angry or secretly frightened, though this trait is not limited to these emotions.He also has a habit of pushing his glasses to the bridge of his nose or adjusting them somehow when seeking to clarify an idea.Haruhi finds this to be untrue when they spend time together at a mall.While there, Kyoya prevents a woman from being scammed and tells Haruhi that he did so because he knew she was the wife of a family business client due to a ring she wore.
In Western culture, the purple rose is a symbol of enchantment and love at first sight.
Haruhi disputes his being able to see the ring and chides that Kyoya is a lot like Tamaki - a good person who willingly helps others out of his own free will - but different in that he prefers to maintain an indifferent facade.
Kyoya has short, black hair, styled into a casual look and has brownish-grey eyes.
His manner in dealing with clients is self-assured and charming, and he is said to be the "Cool" type.
He uses his wiles as a Host to entertain guests while simultaneously earning the club money through events, online auctions of personal host objects, fanzines and doujinshi.