The 1950s style hamburger stand—named after his beloved pit bull who is now deceased—featured Angus beef burgers, low-fat burritos, organic vegetables, and biodegradable wrappings. James also had partial ownership in Austin Speed Shop in Austin, Texas which he left in 2013 to focus on the re-opening of West Coast Choppers in Austin.
Other business ventures include the Chopperdogs fan club and the Jesse's Girl clothing line.
Through James's show "History Of The Chopper" there are also glimpses of his involvement with the Hells Angels.
He also had an appearance on Discovery Channel's Sons of Guns.
However, given the couple's separation and then divorce, Bullock continued the adoption of the baby as a single parent.
In 2007, James was fined 1,250 by the California Air Resources Board (CARB) after state officials determined that he had sold motorcycles in violation of California's clean-air laws.
According to police, James's customized bikes were emitting 11 times the legal limits of hydrocarbons.
However, Eric James, president of the James Preservation Trust, which tracks claims of being a relative of the outlaw, says it cannot find a record of him in the family tree, and has asked him to provide a family genealogy and DNA sample for the Trust to review; he has not provided the requested information.
His first suppressor was a basic reworking of an original Maxim design that he claimed could bend the laws of physics by offering a 78 d B rating at the muzzle.
In 2000, the Discovery Channel made the documentary Motorcycle Mania, which chronicled James's everyday life.
Jesse James appeared on Sons of Guns on March 28, 2012.
He asked the Red Jacket Firearms team to build a customized BAR for him, and even assisted in the build himself. (representing Orange County Choppers), with Gas Monkey Garage (featured on the Discovery series Fast N' Loud) entering the competition in 2012.