Some have a broad membership base of diverse users looking for many different types of relationships.Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.
Example services are: opening a dating site account and getting it up and running with 3-5 photos and a profile (for people not well-versed with the Internet) , flexibility to ask us all kinds of questions (for a fixed period of time e.g.
“A classic Sag, born in a pig year, I am happy to be me, and this site IS ‘under construction’ each and every day.
In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.
Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.