A dating service could increase the time people spend on Facebook and be a "big problem" for competitors, said James Cordwell, an analyst at Atlantic Equities."But the initial functionality looks relatively basic compared to those offered by Match's services, so the impact Facebook has on the dating space will be down to how well it executes in this area," Mr Cordwell said.
The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Mr Zuckerberg said.
"There are plenty of fish in the sea."The age-old saying traditionally applies to dating, but it can also apply to dating apps.
With so many dating sites and apps available today, where does one even start?
After setting up a profile, you can browse events and groups based on location and interests.
The Facebook dating profile you'll create will be separate from your regular Facebook profile.
It won't suggest your friends as people you might want to date, even if your 500-plus "friends" include random acquaintances - or crushes.
After you "unlock" an event you're attending or considering going to, you can view the profiles of others who have also unlocked that event.
Users can chat with each other through a private messaging feature that won't be connected to Facebook's other messaging services, Messenger or Whats App.