Very few women lived there at this time, so it was hard for these men to settle down and start a family.
They attempted to attract women living back East; the men wrote letters to churches and published personal advertisements in magazines and newspapers.
The majority of the women listed in the twentieth-century and twenty-first-century services are from Southeast Asia, countries of the former Eastern Bloc and (to a lesser extent) from Latin America.
Since the collapse of the Soviet Union large numbers of eastern European women have advertised themselves in such a way, primarily from Russia, Belarus, Ukraine and Moldova.
Many women wanted to escape their present way of living, gain financial security and see what life on the frontier could offer them.
In the twenty-first century, the trend is now based primarily on internet-based meeting places which do not per se qualify as mail-order bride services.With 4,138,273 more women than men from the ages of 15 to 64, marriage opportunities are slim at home and worsened by the life expectancy difference between men (64.3 years) and women (73.17 years), as well as the fact that a large portion of successful males are emigrating out of Russia.Those who marry foreign men tend to be better-educated than most women from their country or their husbands.Men who list themselves in such publications are referred to as "mail-order husbands," although this is much less common.The term "mail-order bride" is both criticized by owners (and customers) of international marriage agencies and used by them as an easily recognizable term.