More evidence Two additional experiments backed up this finding.In one, scientists asked each of 190 students to complete a Web-based survey in which they were shown 10 traits, one at a time.
They kind of see that person as a good match for them, and that they have a lot in common,” Norton told .
Women put more stock in the virtual dating world because they seek a soul mate, he said, whereas men are typically after a more casual relationship.
It's not that familiarity always breeds contempt, the researchers say.
Though it’s nowhere near an in-person encounter, Norton said you can get a feel for whether the person is funny or a good listener.
“People also will use their avatars to flirt so you can go a little closer or a little farther away,” Norton said.