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In July 2014, Twitter announced that it intends to buy a young company called Card Spring for an undisclosed sum.

Card Spring enables retailers to offer online shoppers coupons that they can automatically sync to their credit cards in order to receive discounts when they shop in physical stores.

Yandex, a Russian search engine, finds value within the partnership due to Twitter's real time news feeds.

Twitter's director of business development explained that it is important to have Twitter content where Twitter users go.

On October 4, 2010, Williams announced that he was stepping down as CEO.

The decision was also partly due to the fact that the domain was already in use, and it was six months after the launch of twttr that the crew purchased the domain and changed the name of the service to Twitter.

In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue. In February 2010, Twitter users were sending 50 million tweets per day. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.

The record was broken again when 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on June 17, Twitter acquired application developer Atebits on April 11, 2010.

On December 8, 2011, Twitter overhauled its website once more to feature the "Fly" design, which the service says is easier for new users to follow and promotes advertising.

In addition to the Home tab, the Connect and Discover tabs were introduced along with a redesigned profile and timeline of Tweets.

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